Websites · Apps · AI · Growth
Digital growth, crafted for every market.
Web design and ecommerce, apps and custom software, AI customer service, agents and training, SEO, GEO and digital marketing — designed, built and grown by one team, for businesses worldwide.
01 About UsualMatrix
Design, technology and growth in one matrix.
Most businesses juggle a web design agency, app developers and a digital marketing agency — and lose time and accountability in between. UsualMatrix brings websites, custom software, AI and marketing into a single team: one point of contact, one set of data, one goal — sustained growth.
- 2 offices, in Spain and China
- 3 working languages: English, Spanish, Chinese
- 7 service lines, from websites to AI
- 1 team, from first sketch to growth
02 AI search
Get found by AI, win new customers.
More and more people skip the results page and ask ChatGPT, Gemini, Perplexity or Claude instead. In the AI era a credible personal brand website or company site carries more weight than ever: when AI can find it, understand it and recommend it, you gain a whole new channel for leads and visibility. With GEO (generative engine optimization) we help you get cited and recommended in AI answers.
- ChatGPT
- Gemini
- Perplexity
- Claude
- Copilot
- DeepSeek
03 Services
One team, end to end.
From being found, to being chosen, to running efficiently — web design, app and software development, custom tools and automation, AI customer service and agents, SEO and marketing in seven service areas you can combine as you need.
- 01
Web Design & Development
Premium, fast, mobile-first websites and ecommerce stores - 02
App & Software Development
iOS and Android apps, desktop software, business systems - 03
Automation & Custom Tools
Internal tools, automation, web tools and browser extensions - 04
AI Solutions
AI customer service, knowledge bases, agents and team training - 05
SEO & GEO
Get found on Google and in AI answers - 06
Digital Marketing
Google Ads, social media and ecommerce - 07
Strategy Consulting
Business strategy and digital transformation
04 Why UsualMatrix
Any market, one team.
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From idea to market
Strategy, design, development, launch and growth handled by one team, so nothing gets lost between agencies: one point of contact, one plan, one set of data.
- Discovery, scope and a clear quote
- Design and development in-house
- SEO, ads and analytics after launch
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Europe and Asia, one team
Offices in Spain and China cover European and Asian working hours. We work remotely with clients wherever they are, in English, Spanish or Chinese.
- Offices in Spain and China
- English · Español · 中文
- Remote collaboration, worldwide
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Built for every market
Multilingual websites and apps localized for each market: keywords researched per language, hreflang set up properly, and the messaging apps and payments people there actually use.
- Keyword research for each language
- hreflang and international SEO
- WhatsApp, WeChat and local payments
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AI-native
We use AI across design, code and content to move faster, and we build it for clients: any website, app or internal tool can have AI customer service, a knowledge base or AI agents, plus hands-on team training.
- AI chatbots and AI agents
- Knowledge bases (RAG) and MCP
- AI training for employees
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Privacy by design
Built with the GDPR in mind from day one: cookie consent, clear privacy policies and secure forms, and AI on your own servers when data must stay in-house.
- GDPR and cookie consent
- Secure forms and access control
- Private AI deployment
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Launch is only the start
After launch we keep improving: maintenance, updates, speed, analytics and new features, with the data deciding what comes next.
- Website maintenance and updates
- GA4 and Search Console reports
- Ongoing SEO and ads optimization
05 How we work
Four steps from idea to growth.
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Discovery
We learn your business, customers and goals, and audit your site, competitors and search opportunities.
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Proposal
A clear plan with scope, timeline and price, where every item ties back to a goal.
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Design & build
Design, development and testing in stages, with your sign-off at every key milestone.
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Launch & grow
Ongoing SEO, analytics and optimization so your website keeps bringing in customers.
06 FAQ
Good questions.
What is GEO (generative engine optimization), and how is it different from SEO?
SEO (search engine optimization) helps your website rank in Google and other search engines. GEO (generative engine optimization) helps AI assistants such as ChatGPT, Gemini, Perplexity and Claude cite and recommend your brand in their answers. They work together, and we optimize for both.
Which countries do you work with?
Clients anywhere in the world. We work remotely — video calls, shared documents and staged deliveries you sign off at each milestone — and communicate in English, Spanish or Chinese. Our teams are based in Spain and China.
Can you build mobile apps and custom business software?
Yes. We build iOS and Android apps, Windows and macOS software, and custom ERP, CRM and workflow systems around your processes — from requirements and design to launch, store release and ongoing updates.
Can our website or system use AI and be run from a phone?
Yes. Any type of site or system — a company website, online store, booking or membership site, internal tool, ERP or CRM — can include AI customer service, AI search, knowledge-base answers and AI agents. We design every page and admin screen for phones, so you and your team can do the daily work from a phone, and the site can be added to the home screen and opened like an app.
Can you train our employees on AI tools like ChatGPT and Claude?
Yes. We run hands-on AI training tailored to your industry and roles — prompting, office automation and real business use cases — online, or in person where it makes sense. Beyond training, we also build AI customer service, company knowledge bases and AI agents, including personal AI assistants.
Do you build multilingual websites?
Yes. We research keywords and localize content for each language separately and set up hreflang correctly, so customers find the page in their own language.
How long does it take to see SEO results?
SEO is a long-term investment: stable ranking and traffic gains usually take three to six months, depending on competition and your site’s starting point. We share regular reports so progress is always visible.
Do you offer website maintenance after launch?
Yes. We offer ongoing maintenance — security updates, backups, performance and content updates — as well as monthly SEO and analytics.
07 Blog
Field notes on digital growth.
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Online Marketplaces in Spain: Amazon, Miravia, TikTok Shop
Online marketplaces in Spain compared with official CNMC data: who can sell and fees on Amazon, TikTok Shop, Miravia and Temu, plus VAT, OSS and returns. Digital Marketing MarketplacesE-commerceSpain -
Food Delivery Apps in Spain: Glovo, Uber Eats, Just Eat Fees
Glovo vs Uber Eats vs Just Eat for restaurants in Spain: official commissions, setup fees, contract terms, VAT on a sample order and your own online ordering. App & Software Development Food deliveryRestaurantsOnline ordering -
Google Business Profile in Spain: Get Found on Google Maps
How to add your business to Google Maps in Spain: claim and verify your Google Business Profile, set name and categories, add photos and get reviews safely. SEO & GEO Local SEOGoogle MapsSpain