Journal
Field notes on digital growth.
Practical guides on SEO, GEO, online stores, software and AI — for businesses that want to grow online.
Latest
Online Marketplaces in Spain: Amazon, Miravia, TikTok Shop
Online marketplaces in Spain compared with official CNMC data: who can sell and fees on Amazon, TikTok Shop, Miravia and Temu, plus VAT, OSS and returns.
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Food Delivery Apps in Spain: Glovo, Uber Eats, Just Eat Fees
Glovo vs Uber Eats vs Just Eat for restaurants in Spain: official commissions, setup fees, contract terms, VAT on a sample order and your own online ordering. App & Software Development Food deliveryRestaurantsOnline ordering -
Google Business Profile in Spain: Get Found on Google Maps
How to add your business to Google Maps in Spain: claim and verify your Google Business Profile, set name and categories, add photos and get reviews safely. SEO & GEO Local SEOGoogle MapsSpain -
Verifactu Spain: 2027 Deadlines, Planned Delay to 2028
Verifactu explained: deadlines (companies 1 Jan 2027, others 1 Jul 2027), the planned delay to October 2028, who is exempt, QR codes, fines and B2B e-invoicing. Automation & Custom Tools VerifactuE-invoicingSpain -
POS System Spain: How to Choose a Verifactu-Compliant Till
How to choose a POS system in Spain: what Verifactu requires of a till, the 2027 deadlines and planned 2028 delay, and 8 features restaurants and shops need. App & Software Development POSVerifactuSpain -
ChatGPT vs Claude vs Gemini for Business: Which Plan?
ChatGPT Business, Claude Team or Gemini in Google Workspace? Compare business plans, data training defaults, admin controls and GDPR checks, and how to choose. AI Solutions AIAI trainingAI tools -
Google Ads vs Meta Ads for Small Business: Which First?
Google Ads or Meta (Facebook and Instagram) ads for a small business? Compare intent, targeting, how you pay, budget rules and tracking, and choose where to start. Digital Marketing AdvertisingGoogle AdsMeta ads -
Wix vs WordPress vs Custom Website: Which to Choose
Wix, WordPress or a custom-built website for your business? Compare cost structure, SEO, speed, flexibility and lock-in, and see which fits your budget. Web Design & Development Web designWordPressWebsite builders -
Process Automation for Small Business: Which Tool to Use
Excel macros, Zapier or Make, n8n, RPA or a custom tool? Compare how each works and how it's billed, and pick the right way to automate your first process. Automation & Custom Tools AutomationSmall businessProductivity -
WhatsApp AI Agent for Business: Meta, Platform or n8n?
Three ways to put an AI agent on WhatsApp for your business: Meta Business Agent, the WhatsApp Business Platform with a provider, or your own build with n8n. AI Solutions WhatsAppAI agentsCustomer service -
Shopify vs WooCommerce vs Custom Store: Which to Choose
Shopify, WooCommerce or a custom-built online store? Compare real costs, fees, hosting, payments by country and lock-in, and see which fits your business. Web Design & Development EcommerceOnline storeShopify -
What Is an MCP Server? MCP vs API and Business Uses
What MCP and MCP servers are, how they differ from an API, what a business can connect with them, when to build a custom MCP server and how to keep it secure. AI Solutions MCPAI agentsAI integration -
n8n vs Dify vs Coze: Which AI Agent Platform to Choose
n8n, Dify or Coze? Compare what each is built for, hosting, licenses, knowledge bases, integrations and MCP, and see when to combine them or use custom code. AI Solutions AI agentsAutomationAI tools -
AI Agents for Small Business: Examples, Tools and Costs
What AI agents can do for a small business: real use cases, how they differ from chatbots, tools such as n8n, Dify and Coze, risks, costs and how to start. AI Solutions AIAI agentsAutomation -
How to Build an AI Customer Service Chatbot (Web & WhatsApp)
How to build an AI chatbot for customer service on your website, WhatsApp or WeChat: knowledge base, platforms, human handoff, costs, compliance and mistakes. AI Solutions AICustomer serviceWhatsApp -
How to Build an AI Knowledge Base (RAG) for Your Business
How to build an AI knowledge base with RAG: how it differs from ChatGPT and fine-tuning, six build steps, platform vs custom vs self-hosted, costs and security. AI Solutions AIRAGKnowledge base -
OpenClaw Setup Guide: Deployment, Security and Costs
What is OpenClaw and how should you set it up? Compare a laptop, a VPS and one-click hosting, choose models and chat apps, lock down security and plan costs. AI Solutions OpenClawAI agentsAI security -
EU AI Act Article 4: Is AI Literacy Training Mandatory?
Is AI training mandatory under the EU AI Act? What Article 4 on AI literacy requires after the 2026 Omnibus, who it covers, fines, and a simple plan for SMEs. AI Solutions AIEU AI ActTraining -
AI Training for Employees: From ChatGPT Access to Adoption
How to train your team to use ChatGPT, Claude and other AI assistants: role-based tasks, prompting basics, a simple AI policy, tool choice, MCP and adoption. AI Solutions AITrainingChatGPT -
Custom ERP/CRM vs Off-the-Shelf SaaS: How to Choose
Custom ERP and CRM or off-the-shelf SaaS? Signs you've outgrown spreadsheets, six decision criteria, the hybrid route, MVP scoping, data migration and partners. App & Software Development ERPCustom softwareSaaS -
How to Develop an App: From Idea to App Store & Google Play
How to develop a mobile app step by step: define the MVP, choose native or cross-platform, prototype, build the backend, pass store review and plan upkeep. App & Software Development App developmentMVPMobile apps -
Google SEO Guide for Businesses in Spain: Practical Steps
A practical Google SEO guide for businesses in Spain: keyword research in Spanish, Google Business Profile, technical basics, content and measuring results. SEO & GEO SEOGoogleLocal SEO -
Online Store vs Marketplace: Where to Sell in Spain
Your own online store or marketplaces like Amazon.es, Miravia and AliExpress? Compare traffic, control, costs, customer data and a hybrid path to sell in Spain. Web Design & Development E-commerceOnline storeMarketplaces -
Spain Website Legal Checklist: LSSI, GDPR and Cookies
A legal checklist for business websites in Spain: LSSI-CE legal notice, GDPR and LOPDGDD privacy policy, cookie consent, contact forms and online store rules. Web Design & Development ComplianceGDPRCookies -
What Is GEO? How to Get Recommended by ChatGPT and Gemini
What is GEO (generative engine optimization)? How ChatGPT, Gemini, Perplexity and Google AI Overviews choose sources, and practical steps to get recommended. SEO & GEO GEOAI searchSEO